Seleric
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Make Your Marketing
More Profitable

Seleric - Multi-touch attribution platform for e-commerce brands. Track customer journey from awareness to conversion. Real-time web analytics with session replay. Reduce wasted ad spend and improve ROAS by 4.5x.

Discover Seleric's full suite of marketing measurement: multi-touch attribution, real-time web analytics, session replay, and procurement intelligence. Reduce wasted ad spend across all channels with accurate, independent performance data.

4.5x

Average ROAS Improvement

25%

Margin Increase

Zero

Data Latency

100%

Privacy Compliant

Book a DemoStart Free Trial

The Attribution Problem
Every E-Commerce Brand Faces

Platforms report inflated ROAS by claiming credit for sales they didn't drive

No visibility into which ads create demand vs. waste budget on returning customers

Can't attribute revenue to top-of-funnel ads with long lookback windows

Web analytics tools show numbers but don't explain user behavior

Operations disconnected from marketing - can't track true profitability

See All Customer Touchpoints,
From Awareness to Conversion

State-of-the-art measurement technology tracks performance on infinite lookback windows so you understand how money spent today generates revenue over time.

✓

Discover which ads are actually driving your business by creating demand

✓

Identify which ads are wasting your budget by overtargeting returning customers

✓

Attribute revenue to top-of-funnel ads with confidence

✓

Deduplicate sales across Meta, Google, Amazon, and Organic channels

Learn More about Multi-Channel Attribution
👁️

Viewed ad

33% attribution

🖱️

Clicked on ad

33% attribution

✉️

Opened email

33% attribution

🛒

Added to cart

💰

Purchased

💵

Attributed Revenue

Rs318

Don't Just Track Traffic.
Understand Human Behavior

Numbers only tell half the story. Our integrated Web Analytics and Session Replays let you watch exactly how users navigate your store.

Identify friction points in your checkout flow, see where users drop off, and fix leaky funnels before they cost you another dollar in ad spend.

Session Replay

Watch user sessions in real-time

Error Tracking

Identify frustrating pages

Retention Analysis

Track user cohorts over time

Active Hours

Understand peak engagement

Explore Session Replay Software

Reduce Wasted Ad Spend
Across All Your Channels

Seleric gives you an accurate and independent set of ad performance results to make sure you're spending the right way.

Budget: Rs1,000,000

Predicted Revenue

Rs1.9M - Rs2M

-21%-6%Current+9%+18%
+9%
🛍️
Shopify
32%
Current: 35%Recommended: 32%
📘
Meta
28%
Current: 30%Recommended: 28%
🔍
Google Ads
18%
Current: 20%Recommended: 18%
📦
Amazon
22%
Current: 15%Recommended: 22%

Optimize Your Budget Allocation

Our AI-powered recommendations analyze your historical performance data across all channels to suggest optimal budget allocation that maximizes ROAS.

  • •Data-driven budget recommendations based on actual performance
  • •Real-time revenue predictions for different budget scenarios
  • •Identify underperforming channels and reallocate spend
Learn More About Budget Optimization

Track True Profitability
at the Product Level

See which products drive profit and which drain your ad budget. Product Spend Summary aggregates ad spend and sales data to show net profit by SKU.

Make data-driven decisions about which products to promote and which to pause.

Product-Level ROAS

See exactly which products generate the highest return on ad spend

Net Profit Tracking

Calculate true profitability by subtracting COGS and ad spend from revenue

Identify Losers

Quickly spot products that consume budget without generating profit

Explore Product Spend Analytics

Top Performing Products

BlueJay Sneaks80% margin
Ad Spend:Rs45,000
Revenue:Rs225,000
Net Profit:Rs180,000
K9 Harness75% margin
Ad Spend:Rs32,000
Revenue:Rs128,000
Net Profit:Rs96,000
NapDen Donut Bed67% margin
Ad Spend:Rs28,000
Revenue:Rs84,000
Net Profit:Rs56,000
Neem & Tea Tree Oil Shampoo50% margin
Ad Spend:Rs15,000
Revenue:Rs30,000
Net Profit:Rs15,000

AI Content Generation Pipeline

1
Planner

Analyzes creative briefs and creates structured content plans

2
Composer

Converts plans into backend-specific prompts with product-centric focus

3
Checker

Scores content and ensures brand compliance

Videos

Images

Carousels

AI-Powered Content Generation
That Actually Converts

Generate video, images, and carousels from creative briefs. Our three-stage pipeline ensures brand compliance and product-centric focus.

Structured Variant Generation

Product-centric variants ensure relevance across all generated content

Shot-by-Shot Video Generation

Individual shots as separate artifacts with video manifests

Brand Compliance

Automatic checking ensures all content meets brand guidelines

Explore Content Craft

1-Click Sync. 0-Hassle Setup.

We don't replace your tech stack; we supercharge it. Seamlessly connect Shopify, Meta, Google Ads, Amazon, and PostHog in minutes. Real-time data sync without a single line of code.

🛍️

Shopify

📘

Meta

🔍

Google Ads

📦

Amazon

📊

PostHog

Real-Time Sync

Data flows in real-time from all connected platforms with zero latency

No Code Required

Simple OAuth connections - no technical setup or API keys needed

360-Degree View

Unified dashboard combining all your marketing and operations data

See All Integrations
💼

"Built for B2B brands moving 7+ figures."

🔒

"Zero data latency. 100% privacy compliant."

📦

"The only platform that tracks from Click to Container."

Ready to Unify Your E-Commerce Operations?

Stop guessing where your profit comes from. Start making data-driven decisions that actually move the needle.

Book a Demo
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